Reasons Emails Go To Spam And Not Inbox
There are numerous things that determine whether your emails get delivered to the inbox or not.
Let’s look at some of them.
Spam Filtering Is More Strict
Since these filters aren’t accurate enough legit emails still go to spam.
It is important to know that the engagement of subscribers plays a vital role in the delivery of your email because webmail providers check engagement levels and behavior of the recipients before they decide if the email will make it to the inbox.
Lack Of Permission To Email
In marketing, it is very vital to get permission first before emailing your content. Do not buy a list of email addresses or you risk getting penalized.
All you need to do to get permission is to add an opt-in form to your site. It should be stated clearly that visitors are subscribing to the email list.
IP Address Has Been Used For Spam
Your emails could be filtered as spam if it was used by you or someone else for spam.
This could happen if one of the customers of the email marketing service you use sends spam.
All you need to do to ensure this type is avoided is to use a decent email service provider.
Low Engagement Rates
Some of the top webmail providers have noted that they check the number of emails that are opened and the number of those deleted without being opened and this is a great factor in spam filtering.
So, automatically, when you have low read or open rates, your emails stand a higher risk of being filtered as spam.
If you want to increase your open rates, you need to send emails at the proper time, keep your email list fresh and also have perfect subject lines.
All you need to do you make read rates is better to write a better email copy.
You’ve Been Forgotten By Subscribers
Most times emails don’t get to the inbox because of spam complaints and this only happens when subscribers have forgotten you. They could have given you permission but no longer remember they did.
Immediately the complaints surpass a certain limit, whether spam or not, all forthcoming campaigns go directly to the spam folder.
To prevent spam complaints, ensure email branding is outstanding and it matches your website branding including colors, voice, and images.
You should know that you will get spam complaints if you aren’t immediately remembered by subscribers so you need to make sure an unsubscribe link which can be accessed effortlessly is added to enable them to opt-out if they do not want your emails anymore.
Low Mailbox Usage
This is the third most common cause of low inbox position.
While deciding which emails get filtered as spam, mailbox providers check the ratio of active to inactive emails on your list.
You can get a red flag to spam filters when you often send emails to addresses close to abandonment.
In order to prevent this, you need to check your email list frequently and remove any subscriber that hasn’t committed to your campaigns for some time.
A feature to automatically eliminate any email that looks abandoned from your list can be added by your email service provider.
Misleading Subject Line
The CAN-SPAM law states that it is against the law to mislead a person deliberately with your subject line just so that they can view the message.
A survey carried out by Litmus and Fluent had over 50% of participants which started they have either felt deceived, conned or betrayed to opening a promotional email through its subject line.
Inaccurate “From” Information
Misleading anyone with “from,” “to,” “reply-to” information is also against the CAN-SPAM act.
It is best to include a name that subscribers will easily remember in the “from” field and it shouldn’t be changed frequently.
Absence of Physical Address
Legally, your valid physical address must be included.
If you are a small business owner who works out of home then you need to get a P.O box for business purposes so broadcasting home address won’t be needful.
Absence of “Unsubscribe” Link
It is wrong to send emails without unsubscribe links the same way a house cannot be built without doors.
No matter the level of importance or usefulness of the email campaigns you still have to show customers a way out. Failure to do so could land you in fines of thousands of dollars at best spam complaints.
Make sure to include a bold unsubscribe link or option at the bottom part of your emails.
You also cannot charge a fee to remove someone and unsubscribe requests have to be processed within 10 working days. You also shouldn’t sell or transfer the email of your unsubscribers.
Use of Spam Trigger Words
Some words help trigger spam filters. some of these words are;
Cancel at any time, dear friend, amazing, great offer, free or toll-free, congratulations, promise you, risk-free, order now, special promotion, this is not spam, winner and so many more.
There could be an in-built toll used by your email provider to check your emails for spam trigger words before sending them.
You could also use ISnotSPAM as it is a free tool that marks your emails for deliverability and also to check if they will activate spam filters.
Just send the email to the address shown on their website and click on View Your Report button.
The report will show the areas looked at, your score, and whether or not you passed the test.
HTML Emails Don’t Follow Best Practices
If you send text-only emails, you don’t have to worry about this.
You need to follow some decent practices for sending HTML emails so they don’t get captioned as spam:
● Ensure your HTML code is very modest and tidy.
● Your image-to-text ratio should be kept low. Make sure you do not send image-only emails.
● Make sure you avoid the use of super-high-resolution images or media with large file sizes.
● Use fonts that work on various platforms.
● Make sure emails are easily accessible and load fast on mobile.
Steps to Avoid Emails Going to Spam
1. Ensure Subscribers Whitelist Your Emails
When sending welcome emails to your new subscribers, do not forget to add that they should whitelist your emails.
By doing so, subscribers will be sure to continue receiving emails they signed up for. When more people whitelist your email, your sender reputation will increase and the inbox delivery rate will be greater.
2. Ensure Gmail Users Move Emails from Other Categories to Primary Inbox
Your Email might not have gone to Spam but will be inaccessible to Gmail users as it could have been categorized into other tabs like promotions.
To avoid this, you need to give them these instructions;
Steps to move Emails into Gmail’s Primary Inbox
Firstly, you have to look for the email in the Promotions tab. Then you click, drag and drop it into the Primary tab.
Secondly, you will get a message asking if you would like to do this for forthcoming messages from this sender. Then you choose “Yes”.
With this, your email will be directly sent to the primary inbox of your Gmail subscribers.
3. Enlighten Subscribers on How to Save Your Emails in a Special Folder
Your emails are valuable to your subscribers, but they possibly get a lot of other emails, too.
You can help them find your emails effortlessly by educating them on how to categorize your emails into a special folder.
Assisting your subscribers to keep track of your future emails will enable your emails to stay out of spam for good.
Provide your subscribers with these instructions to help them organize the emails they get from you:
Steps for Emails Organization
Develop a special folder where you can save emails after reading them.
Do not establish filters to direct emails into folders automatically direct avoid missing any vital information.
Move the email to the folder manually after reading it.
Spam Checkers to Test Email
● It constitutes of a spam checker.
● It scans emails by all the main spam filters before sending, to ensure that they pass.
● It checks your status by checking your IP addresses and any names used in your email, and checking if they are in blacklists.
● It ascertains that your email authentication is set up properly.
● It gives you a spam score, which instructs you on why you earned that score and how to boost it.
It is free and it gives you an easy-to-understand score.
Here, you have to check each of your mail manually but it checks to know if you have been blacklisted.
This is a free spam checker and you can try it if you do not have the budget for Litmus.
Its testing ability is not comprehensive and you also have to check mails manually.
It helps you check and ensures that your DKIM, SenderID and Sender Policy Framework are properly set up.