Slideshare: What is it?
Slideshare is under the LinkedIn slide hosting service. It started in 2012. You can take advantage of making your business PowerPoint, PDF, Keynote, or OpenDocument presentation. You can show it privately or publicly.
Originally, Slideshare is for business purposes and to share slides to employees without sending them the file one by one. However, in these recent years, it expanded into a considerable number of slideshows that are shareable to other people. Depending on the privacy settings, anyone can see those.
As of now, it has over 60 million users worldwide, hosting 18 million slideshow content. Its monthly page views skyrocketed up to 159 million.
The fact is, only a few are using Slideshare compared to social media websites, such as Facebook, Twitter, Instagram, and LinkedIn. Nonetheless, it still brings a high impact on the overall online marketing campaign.
Through this platform, any entrepreneurs can show their business proposals and meaning to potential clients in the best possible way. You can also consider Slideshare aside from using the SNS platform.
Since Slideshare has fewer marketers than other platforms, the competition is also smaller. You can expect to have better results in a short time. Creating beautiful, professional, and clean slideshows have been made easier. If you invest more time in creating your marketing technique, you might earn more clients in no time.
Slideshare: Why Use It?
With the available social media websites, some might think that Slideshare isn’t essential anymore. They got it wrong. It still has great importance on your marketing strategy. Even it is not for everyone, but your business might need this one. Don’t think twice.
Here are the reasons why you need to use Slideshare in your business:
- You can organize your business brand and values through slide sharing.
Instead of buying the plugin from theme markets for slideshow sharing on your website, you can join on Slideshare instead and embed the content to your page. It is much more time-efficient and thriftier than buying or asking a web developer to do it for you.
- Raise brand awareness for Slideshare users.
You have to spread about your brand if you want to your business get recognized by people in different parts of the world. Sharing your content via Slideshare can help you with that goal.
Even it has a smaller community than social media, but most of these people have business purpose in mind. So, you are narrowing down your potential clients. You can also raise your profile by creating an account and sharing your content on Slideshare website.
- You can go for free or pro subscription
Of course, pro has better features. But if you are a startup that is working first-hand on business, you can sign up for the free subscription. You can still create content and share it to Slideshare community.
- Slideshare is easy-to-use.
Most people know how to use Powerpoint or have a little knowledge about it. If you know the basics, you can do well with Slideshare. You can interact and navigate freely on the web page. The tools are also easy-to-use.
So, that’s it. Those are the benefits of joining to Slideshare. The business presentation should be one of the first things to consider. Most partners and clients are looking into it to see the company’s performance. So, you need a great platform that would help your advocacies.
Aside from that, people are going online. Sharing slideshows online to your clients will be more efficient and time-saving.
Slideshows can also share details in the most organized way.
Slideshare: How Can You Use It Effectively?
- Create a professional and clean design.
Your slide designs depend on your purpose. When you create slideshows for businesses, you should make it look professional and reliable. Once you learn to use the right colors and designs, you can hook the attention of more people and potential clients.
What can you do to stand out among others?
Use light-colored and straightforward images. If you need to put photos on your slides, you can edit their background into simpler design without dominating the entire content. However, if you want to focus on images, then you can make it much bigger with light color in the background.
Use center-align margin only to some words or main points. Having all the text center-aligned can cause trouble to the overall appearance of your slide.
Use high-quality images. You see, pictures are essential in the presentation. However, using low-quality is nothing better than not using photos at all. Make sure that all of those photos are not pixelated. Give credits to owner of the images. The pixel size range should be not below 1000.
Use easy-to-read fonts. Yes, typography is also crucial to your slideshows. You can also experiment on them and ask your friend or family about your choice.
Don’t use drop shadows on the body. Use it on the header instead. Just make sure not to overdo it.
Use bigger fonts to the details you want to highlight and smaller fonts to lesser important information.
- Optimize keywords.
If you want to get your content searchable, you always need to optimize keyword to make it rank higher in SERPs. It will boost your viewer numbers and might convert to potential leads.
- Create value.
Always put yourself to the shoes of others. Think about why people need it, and not why you need it. It will help you to show empathy and create valuable content.
The last thing to do is to share your slideshows on different websites. LinkedIn is the best partner of Slideshare, but you can also go for other social media websites.