Online reputation management has become an integral part of each and every business or brand management. Brands have had to look for ways of improving their image on the internet.
Therefore, reputation management can be termed as a way of affecting and dictating how people perceive you as an individual or as a businessbrand. This process of affecting and influencing how people think of you can be done through multiple ways. It can be through referral by satisfied buyers, social media or through TV adverts.
Every business needs a good public image both on the internet and off the internet. There is nothing that can measure to the value of a good reputation. A good reputation is the pillar of any successful brand. You may be having the best services on the planet but if you are not well-reputed, no one will buy from you. It is that simple.
SEO impact on brand reputation management
It is through SEO that people will get to know your brand. Therefore, it is essential to ensure that you are known for the right reasons and not for inconvenient reasons. When people search for your brand’s name on the internet, they will get access to both positive and negative feedback about your brand. As a result, it is good to ensure that there is more positive talk about you than negative.
It is difficult to deny the fact that people tend to connect to brands on social media before they can engage in any buying commercial with them. The reason behind this is that people always want to trust you before they can buy from you.
They keep an eye on the way you interact with clients and what people are saying about your services. It is for this reason that you should strive to establish a good and solid relationship with your clients by being proactive in handling their issues as they present them to you.
You cannot achieve this without first establishing your presence on the platforms. You need to first create professional profiles on most of the social platforms such as Facebook, Instagram, LinkedIn, Snapchat and Twitter.
Ensue that your profile has a good and professional description and above all a professional profile photo of yourself. This makes people want to relate and interact with you as it creates a sense of trust.
Having objects or pets as your profile photo doesn’t serve you well as a brand. Unless your brand is about those objects or pets, you should never go in that direction. People tend to trust you if they see your real photo because they can relate with it subconsciously.
On the other side, when you don’t use your photo, people don’t take you seriously and they perceive you to be unsecure to deal or interact with.
The foundation of a good online image is providing value to your audience. When you keep producing quality and valuable content for your audience, there will be an increased traffic to your website and social media accounts.You will also find writers linking to your content, which is a good sign.
Quality content is that which has a healthy use of keywords. Do not stuff keywords in your content as Google doesn’t like this and it will decrease the ranking of your website. Therefore, SEO is an important part of brand reputation management.
Consistency in posting of valuable content puts your brand on a higher ground in terms of SEO. Your website ranks higher and therefore more people can engage with your content and provide positive feedback which in turn boosts your reputation.
Publish On Other Sites
A brand’s image can be boosted when its publications are made on other reputable sites. When you are able to publish your content on other sites it presents you as an expert in your field. People tend to believe that you are the right person to go to when it comes to matters touching your field of expertise.
When you publish on other sites you get the opportunity to link the content to your website and social media accounts. As a result, more people are added to your audience and they may end up becoming your clients.
When your brand appears on many sites, Google gives your brand priority on search results through SEO and you rank better. This as a result improves your reputation online.
Besides having social media accounts, blogging is another way of managing your brand’s reputation on the internet. A blog helps you publish more content and it increases your search engine result ranking.Blogging solidifies your reputation on the internet as a brand. It is best if you have the blog in your brand’s name as it will boost your SEO meticulously and better your reputation.
SEO is an integral part of reputation management as it connects your brand with your customers. Content you publish on the internet is ranked by SEO and people searching the web are able to see it at the top of their search results.
Keeping an ear on the ground is always an essential part of managing the reputation of any brand. Internet monitoring involves being aware of people’s sentiments about your brand on the internet.
Just like in the normal society, it’s not everyone that will be pleased with what you do and how you do it. There will be those negative comments about your services once in a while. What matters most is how you handle such cases.
The most prudent way would be to respond swiftly and in a kind manner. A swift response always send the right message across – that you care for your customers. Never be aggressive in your response no matter how negative the criticism is. It’s not only unprofessional but it’s like jumping from the frying pan into the fire.
The situation is already delicate and you need to maintain your composure and soberness. Otherwise, you will jeopardize the reputation of your brand further by letting fury get the better part of you.
Engage with Other People’s Content
Being a brand calls for participation in solving problems that touch on people within your audience and outside your audience. Once in while you will need to contribute on posts by other brands. This is an excellent way of building credibility for your business.
People will value your sentiments more and they will develop an urge to engage with you more even though they may not be conscious about it. This promotes your brand in a better and passive way.
Your ranking will also improve as a result of SEO- our name appearing in many credible web pages. Negative reviews will be pushed down the search results to a point where they are not easily accessible.
Keywords are phrases that people use when searching the web. These phrases are an essential part of SEO. How you use keywords in your content writing is super essential to take note of. Your title should always contain a keyword and this keyword should be used around 3-5 times in the body of your article and then at least once in the conclusion.
However, it should be noted that keywords should never be overused. Do not stuff keywords in your content as this might work against you. Again, the keywords you use must be relevant to the topic and the niche of your content. Misusing keywords will lead to a penalization in terms of SEO.
In order to improve your SEO, it is recommended that you also use keywords on your content’s metadata. What this means is that when it’s an image, edit its name to a keyword so that it can also rank up in the image search area of the search engines.
Engage with Your Audience
You should never ignore comments on your posts. It doesn’t matter whether they are positive or negative. Make it your business to respond to comments on your posts both on social media and on your website.
There is a tendency of posts ranking higher on Facebook if the number of comments is high. This is as a result of SEO and it gives you are good reputation as a brand.
Show some gratitude for those who talk positively about your brand and encourage them to keep coming back and spreading the word. Apologize to those who are not happy with your services and make amends to the mistakes.
Be Creative with Your Content
As your business continues to grow there is an increased need for creativity in the way you deliver your content to your audience. Instead of publishing long articles with thousands of words each day, you may opt to mix that with videos once in a while.
Video content is advantageous in several ways. First, it clears any rumors about your brand and it reaffirms your audience that you are still committed to providing them with value. You can choose to do this by embedding videos in your post or by having a YouTube channel.
Again, recently videos have been ranking better on Google especially when they have a high engagement rate.
Utilize Your Brand
Your name as a brand is not an ordinary thing. Never think or say that it is a common and usual name. It is a highly valuable asset in reputation management. Having said that, it is essential that you include the name in every publication that you make.
When you do this, your SEO ranking will go high hence a better online reputation.
As a brand reputation manager, it is vital to always present your brand in the best way possible. The way in which you would wish your brand to be known for. This is a process that starts with your way of communication and the kind of content that you publish for your audience.
Being casual in your interaction with your clients and potential clients is never a good idea. Be warm and kind but not casual. Respond to their concerns in a calm manner even when the situation is tense.
Do not be tempted to post content that does not add value to your audience but rather sparks negative emotions. It is always a good thing to stay away from sensitive topics that may elicit unpleasant reactions from your audience. Always stick to providing value through quality content.
Additionally, it is highly essential that you keep off from posting about your daily activities as an individual – activities that do not matter to your audience. No one is ever really interested in finding out where you are at every minute and what you are doing every now and then.
It is not only unprofessional but annoying. You come across as boring to your audience. Desist from venting out your negative emotions through your social media accounts. People may not really get it the way you intended. This kind of behavior could cost you a good chunk of your audience.
Management of online reputation cannot be successful without SEO. It is with the help of SEO that your business can be made visible to the large majority of people on the internet. SEO asserts your authority in the industry through presenting your content as trustworthy and reliable.
The best way to manage brand reputation is through using SEO proactively and before any damages occur. Do not wait until your reputation is scarred for you to take action. Always be at the top of your game by taking preventive measures.
When you take action prior to derogatory remarks, it becomes an uphill task for your rivals to tarnish your image on the internet.