So, there’s no doubt that you are aiming for the first ranking in Google. Besides, the goal of entrepreneurs and online marketers is to rank high at this search engine.
The reason behind this is that only 25% of online searches scroll past on the first page.
And that’s where the real profit comes from. A lot of companies are earning by this SEO technique. Yes, a lot of bloggers and entrepreneurs are indeed aiming for that ranking. Amidst the number of competitors, you can do it!
Use the long-tail keyword strategy
A single-word keyword isn’t the new trend nowadays. You need to get along with Google’s innovation. They are now more focusing on long-tail keywords which are relevant to the user’s searches. More detailed searches turn 36% of conversion rate than word phrases.
You can let the main keyword work with long-tail or more descriptive keywords. When you put these two together, you can improve your SEO ranking in any search engine website.
Using long-tail keyword can actually save you time and money. You are helping your content to rank higher at a faster pace of time. When you put long-tail or more specific keywords, you are likely hitting the ideas on the searchers’ point of views. ON the other hand short or one-word keyword is too general.
You must think about keywords on the people’s behalf and not only on your end.
Before you start your website, you might need a web developer expert who can try to fix some bugs and other problems on your site. What Google is looking for is a web page that is reliable enough for the audiences to visit. You can try speed tester, such as GTMetrix or Pingdom tools before your launch your business on the internet.
Go for a responsive and mobile-friendly template
Most internet users are also mobile users. So, if you want to rank higher in Google, you need to go harmony with this trend. We are now in modern days where people are more on their smartphones than computers. It is also handier for busy people nowadays. It should be the first thing you need to consider.
Optimize images on your content
It is best to put an image for visual-friendly website. It will help people to engage more with the blog you’ve written while understanding it more with the given illustrations. Having photos on your site can also help your image to rank higher in Google’s image searches.
When optimizing an image, you can put a short description under it with the keywords to help your content at the higher ranking. It naturally boosts your SEO.
Reduce the bounce rate by using internal linking
As you can see, internal linking is essential to your content. You can use high authority links that would help for the credibility and trustworthiness of your website. What’s more, it will help to reduce the bounce rate.
As people see other link helping them to find out about the answers they need, they would likely to stay on your site. Take this as an advantage by putting an adequate amount of internal linking.
However, make sure the links you put on your site are reliable. Also, do not overdo it. You can use 2-4 links you’re your previous blog or from another website.
One example of a website that uses a lot of internal linking is Wikipedia. That is one of the reasons you can usually see it at the top or at the side of Google’s search engine pages results.
Create content that is average in length – not too short and not too long
From three years ago, Google’s search engine algorithm depends on the long-form content to say it is reliable. However, in the past year, something changed. You don’t need to write great content that is over 500 words to rank higher.
Some people think that writing long content can boost the interest of the readers. Nevertheless, it’s not all about the length. It should be about the way you engage with your readers.
You should know how to catch their attention when they are about to leave your site. Create short descriptive sub-headlines that are within the readers’ interests.
Although long content works for others you can see a lot of content getting a lot of traffics despite having concise and short paragraphs.
Make an easy-to-read blog
As a continuation of the past category, you need to write short paragraphs. In this way, white space is your friend. When you are writing content to post on a website, you need to think about the reader’s perspective.
You are not writing a textbook or formal writing. Your content should reach not a professional-reader level, but those who are grade-schoolers. One way to catch the attention of different people is by making contents that are easy-to-read and comprehensible by various standards.
Besides, it will help your content rank higher in that way. As you reach more people, you will boost your traffic naturally.
A short or even a one-liner paragraph could help. It doesn’t matter anyway, given that you put a reliable content your readers will love.
Use Adwords, if necessary
Sometimes, you need PPC to make your traffic higher in no time. It is one of the best resorts for online entrepreneurs. You can use Google Adwords as it is the most trusted PPC online. You can at the top of the page’s results. Just make sure that you still put your keywords on it naturally.
Now that you learned about these a few simple steps, you can start working on how to improve your SEO. Nothing’s perfect at first, but you can take these as your stepping stones as a startup.