It is very important to choose the best email marketing service for your company as email marketing is one of the most effective marketing tools for small businesses and costs less. Email marketing is easy to regulate, it allows you to have full control and also enables you to create direct contact with customers.
It is also very important to know that the type of email marketing software chosen by you determines your success with email marketing because this software is responsible for the actual delivery of your emails.
If you aren’t very cautious, you will end up losing more money than you spent as you will get less features and very awful email delivery rates.
Characteristics of a Good Email Marketing Tool
1) It should be able to enable you develop highly fascinating newsletters with simple user interface.
2) Sending of personalized bulk messages which are also targeted with less work should be easy. This can also be seen as marketing automation.
3) Management of contacts and segmentation of users into various groups should be easy.
It should also be able to track your email marketing campaigns performance.
4) It should be able to ensure that emails you send do not get into the same folder.
Popular Email Marketing Service Providers
It is one of the biggest and hastily growing email marketing service in the world. It is the easiest to use as it is beginner friendly.
With this, management of email lists, marketing calendar, contacts and email templates can be done easily.
Through each account, you gain permit to Facebook ads integration, built-in social media sharing tools, list segmentation and much more.
They also have Email Plus accounts which come with so many vital features such as surveys and polls, online donations, email automation, and subject line A/B testing which enables you deliver targeted emails to maximize your open rate.
Constant Contact offers unpaired assistance with phone calls, community support, live chat, email, and a large archive of useful resources.
Apart from online training, the in-person live seminars which they give across the United States enables small businesses to hastily learn the basics of email marketing and initiate using it to
develop their business like a pro.
Drip is a strong email marketing outlet for bloggers, eCommerce, and digital marketers. They deliver a broad capacity of tools to give ease seamless personalization, sales funnels, and marketing automation.
They give seamless integration for all popular website producers including WordPress and WooCommerce. This enables for the easy addition of sign up forms to your website and capturing of more leads.
They also have amazing features such as; intelligent marketing automation tools, list groups, smarter email segmentation and a visible workflow builder which helps you reach targeted customers and gives room for more sales.
It is a detailed email marketing and SMS software for businesses.
This platform is very easy to use as it has very excellent tools which helps develop interesting emails. The simple drag and drop tools are the best fit for beginners who have no experience in email marketing.
It also has some automation tools which enables you send transactional emails, segment users and create workflows. It also has the ability to select the perfect time for sending bulk emails and this feature ensures there is maximum email deliverability.
This is a vigorous email marketing platform. It is for professional marketers, authors and bloggers.
It is quite easy and powerful to use.
It’s unique feature is that it allows for easy content upgrades. It comes with auto responders which are easy to manage and also allow you send drip emails via their emailing service.
You can effortlessly section subscribers into those interested and those who already purchased.
AWeber is one of the most popular email marketing service providers in the world. They offer a large variety of tools for the management of email marketing in both medium and small sized businesses.
It connects easily to most platforms including WordPress.
This is another very prominent email marketing solution. It is incredibly easy to use and makes email marketing simple for small businesses.
It has amazing marketing mechanization tools which enables you to develop smart automated campaigns.
With their drag and drop builder, you can segment contacts, and send content constructed for certain groups. These amazing features help you develop beneficial campaigns to improve your profits.
Mailchimp is one of the most outstanding email marketing service providers in the world mainly because they give a forever free email marketing service plan. It comes with an easy email builder, segmenting contacts into groups,autoresponders,and easy tracking for analytics. It lets you set up delivery times based on user’s time zones, and you can also setup segmenting based on geolocation.
Generally, the email marketing services can be grouped this way;
Constant Contact – Best email marketing services for small business.
Drip – Best email marketing platform for eCommerce.
SendinBlue – Best Email and SMS marketing platform.
Things to do to Ensure Your Marketing Email is Always Delivered
1. Use a Professional Email Address
As a business, it’s vital that you use a professional business email address like firstname.lastname@example.org and not a normal yahoo or gmail address.
This will help ensure high email deliverability rate.
2. Targeted Emails should be sent based on Interests
It’s very significant that you customize your emails based on user segments.
This will help your email marketing campaigns attain highest open rate which is a great factor in future email deliverability.
Benefits Of Email Marketing
1) It is a technique that uses email to deliver important information and useful resources to your audience.
2) It is not expensive. All you need to do is design, write an interesting copy and describe your offer. It can also be done easily by using ready-made templates.
3) Unlike social media channels, it goes instantly to your customer’s inbox.
4) The results of an email campaign are easy to track and very visible.
Steps to Follow When Starting your Email Marketing Campaign
Build your email list
This can be done by gathering your customers email after they make their purchase since they always drop email address to get their delivery details. You do not have to buy or copy just build yours.
Think of the people and customers you already have a friendship with. You can also start with a few supportive friends.
Even if you’re building a new email list, don’t get discouraged. You could start by adding a sign-up form to your website and also convince followers and existing customers to sign up.
One thing to note is that email marketing entails the building of relationships and development of connections.
Choose the right software
Email platforms will help build your email. They will also add contacts and help you get the right template with ease. They will also help with the growth and management of email list and help you track who opens and engages with your messages and campaigns.
Working with a provider is the only way your business can influence email marketing automation to effectively transmit messages to vast groups of subscribers or contacts.
Establish your goals
It’s worth spending some time understanding what you want to accomplish with your email campaign.
Add your contacts into your email marketing account
Immediately you have an email marketing account and an original list to send to, you need to add your contacts to your account.
You could also arrange contacts into various lists depending on your knowledge about them. This way, you can send out targeted emails based on interest.
Set up your welcome email
You should know that your welcome email is the first message received by your new subscribers from you.
They are vital as they operate as the first impression and also get to people when they are very engaged with your business. Make sure to deliver value.
You could start with a warm greeting after which you give a summary of what they should
expect to get from you in future transactions and them give them something valuable immediately.
Choose your type of campaign
Practice writing persuasive messages
It helps to follow a repeatable process and break your message down into three important parts:
The Headline- What you are offering
Message body- How it will help the reader
Call to action- What they should do next This will help you stay focused and also enable you write effective messages fast.
Create a reusable email template
Look for a layout that is neat, eye-catching, and will get your message across quickly.
Customize your template with your brand by putting your business’s logo at the top of your email and associating the image back to the homepage of your site.
Add your business’s autograph colors and formulate an email footer with your business name, contact data, and links to your functional social media channels.
Make a copy of your email and save an edition as your master template. With this, you won’t have to start from scratch every time.
Spend time on subject lines
Your subscribers see your subject line even before they open your message. So, you need to make a great impression so people can’t resist opening.
Your subject line should be short and quick
It should be around 40 characters. You could use crucial questions, a tease or deadline for urgency to draw attention.
Monitor the results
All reasonable email platforms give you the power to review how profitable your campaign was.
You will want to work on improving and also track your click-through rate, open rate, and unsubscribe rates.
You need a robust knowledge of how each email performs so you can make developments and understand more about your subscribers and customers.
Spending a few minutes in your email reports will give you important information. Also make sure you’re following actions that happen beyond your emails.
I can ascertain that your email marketing actions will bring you tremendous results if you stick to the above advice.