You have to learn more about the aspects affecting the results. Make sure it is . . .
The message of your platform should be concise and clear. Once people read your ad copy, they should comprehend it instantly. You can hire professional copy tests to help you save money than creating ineffective ads.
The reason why some company arises is due to their ad copy techniques. Instead of using complicated words confusing potential customers, they use phrases and lines that would bring impact to your target market.
So, to make a compelling ad copy, you need to consider several factors to make it work.
Learn your potential clients’ wants
When you advertise, it is not about yourself. It is about people who are going to buy your product or service. You need to put yourself to the shoes of others, unless, it would be impossible to work out.
Most of the time, clients look for things that would benefit them and solve their problems. Ask your friends about what they would likely buy if they do a sure thing.
For example, if your product is all about beauty, you need to make your customers feel look beautiful and confident after using it. You don’t have to body-shame people to advertise. It would be the worst thing to happen if you do.
You can make a list of your target market’s wants, so you can come up with great copy strategies.
Stimulate your potential client’s feelings
You have to provoke the feeling of others. For example, what can say about the Asian’s commercial, if you’ve seen any? Yes, they are rightat triggering their client’s emotions. Most Asians are family-oriented.
So, I’ve seen an advertisement about a Daddy-daughter relationship when they were about the insurance company. It was touching. A lot of people who’ve seen it can relate to the story and had a thought about having insurance plan.
You can do the same technique too. If you need to stimulate negative and positive emotions, do it. It may be anxiety, anger, excitement, or feeling of fear of missing out. These are the powerful emotion that moves others to create immediate action.
Use the second-person point of view
Address people by ‘you’ or ‘your’ to make them feel that they are connected with you, and you are interested in them. It shows a friendly approach, making them feel at ease while reading your ad copy. They might not even realize it’s an advertisement!
Create an effective headline
The title should bring impact to your audience since it is the first thing they look after for a worthy read. Use numbers in your headline or title. You can also use the word ‘How’ or ‘Why.’ These could give your target market’s ideas that your copy article would provide values with and solve their queries.
Show your company’s credibility
Wise buyers look not only to the ad’s flowery words but also to the companies credibility. If you have awards, mention it on the copy article. Just make sure it doesn’t sound arrogant or else, your potential clients would turn their back to you. Tell them about your business’s strongest points and the uniqueness of your brand.
Tell about promotions and special offers
If you have your latest price breakdown, you can tell them to your target market. The word ‘sale’ is one of the most potent words that catch the heart of buyers.
Use Google Ads effectively
Use words and phrases discreetly. Google ads provide limited numbers of headline and description characters. So, make use of it carefully. Optimize SEO to make it more searchable by people. Even it was run by Google Adsense, having top keywords can make your content top ranking.
Boost your call-to-action strategy
Erase those cliché words on your call-to-action section. Remember, the first thing you need to do – that is to know your target market’s wants. You can highlight it at the end of ad copy and use call-to-action phrases.
Instead of using the phrase ‘Call Now,’ use words such as ‘Save,’ ‘Join,’ or ‘Get.’ Most of the time, people are looking for an item where they can save a lot of money. So, using words related to saving increases their interests.
Focus on your local place
If your company’s base location is in the local city, you can include it on your website. Most of the time, people trust nearby companies more than international corporates. It gives them the impression that worldwide businesses are much expensive than local ones.
Does it mean that you should only stay local? No. You can create various PPC on separate business locations. That means you need to make the impression that you have your office or business located in their country.
Keep a positive tune on your ad copy
You don’t have to demoralize other related companies or businesses. Instead of downgrading others, tell your products and services’ strengths. The more you put your item on the limelight, it convinces them even more. On the other hand, using other competitors’ products to compare yours might lead to customer’s curiosity. It might cause them to follow that company. It’s not a smart move.
Make a split-test of your PPC
If your PPC didn’t work out, you can try to move your PPC on other locations, use different URLs, improve your call-to-action, experiment with your database, and highlight your products’ strengths.
You need more than guess works. These strategies were proven and bring a significant impact on your ad copy. The results would genuinely surprise you!