Bulk email can be defined as the process of emitting email to a vast group of recipients at once.
Bulk email can be an effective information-based or an irritation that opens it, sender, to an extent of penalties but this can only be determined by the method used, the purpose and whom it is sent to.
It could also be a marketing message sent by a brand to numerous recipients at once. It aims at the selling of goods, promotion of a business and developing relationships.
Solicited Bulk Emails
Bulk emails sent daily by companies are legal.
When a gift delivery company which you have gotten gifts from in the past sends you a reminder
for Valentine’s Day, it is a bulk email.
The newsletters you receive from favorite websites are also sent as bulk email.
These messages can be beneficial marketing tools for the company which sent them if they are
sent with your consent.
Unsolicited Bulk Emails
Many people see bulk email as spam. But it is important to know that the messages which are regarded as spam email are those messages which aren’t asked for.
For any email to be marked as spam, it will be coming from a company that you have no relationship with.
Types of Bulk Emails
This is an outstanding way of keeping subscribers in the know about what’s happening in a business. Newsletters usually give understanding, information, or guides to customers to enable them to get a better understanding of a particular product or service.
Bulk emails are very useful in sales promotion, creation of brand attention(awareness), using deals and offers to attract customers. They can also be used to propose suitable products for existing and forthcoming customers.
These messages are directed at prospects who are yet to convert to customers as it is sent with the aim of obtaining new members. They are sometimes used to share special offers in order to convince prospects to purchase.
These emails are only sent to existing customers. It is sent with the aim of boosting the brand’s customer loyalty so it encourages them to continue making purchases from the company.
Bulk Email Service
A bulk email service can be defined as a company that allows its customers to send mass email messages to numerous lists of recipients at a specified time.
With this, you can send a message to hundreds of people on a mailing list. Emails can be sent to lists of any quantity. A bulk email service is economical, quicker and much more effective.
Reasons For A Bulk Email Service
A bulk email service will ensure that you avoid the following:
1. Being filtered as spam or junk by the subscriber’s email client.
2. Getting flagged by the Federal Trade Commission for breaking the CAN-SPAM Act and possibly paying a fine for every illegal email.
3. Denial of service by an Internet Service Provider or hosting company.
Benefits Of A Bulk Email Service
● It makes sure that your bulk email abides by the CAN-SPAM Act.
● It allows users to regulate subscriptions and opt-out processes.
● It enables the creation of subscription forms for gathering new subscribers.
● It gives editable and mobile-friendly email templates.
● It helps assemble reports on marketing campaign action.
Criteria For Choosing A Bulk Email Service
● The IP address and domain reputation of the service.
● Mailing list management of the service.
● The service email automation support.
● The service email delivery rate.
● Performance reports of the service.
How To Avoid Spamming And Blacklisting In Bulk Emails.
1. Use A Professional Email Service.
This is the most reliable and precise solution to avoid ending up in the spam folder because an email service provider takes care of all specialized issues and the user just needs to focus on the increase and promotion of the brand.
But for those managing their email marketing, these are some tips to avoid spam or being blacklisted;
2. Avoid Suspicious Links Or Attachments.
You should know that links play a vital role in the determination of a sender’s reputation.
A link will be blocked if it leads to a controversial site. The same thing applies to every other attachment. Suspicious links and attachments will make email to be marked as spam.
These issues can be avoided when you do not include links in the subject line, also do not add shortened links and only make use of a reliable file hosting service.
3. Make Sure To Have A Plain-text Email Version.
Plain text email may, however, be useful to only a small fraction of recipients. It is still important to have it in the email to avoid being flagged by spam filters.
4. Include A Visible Unsubscribe Link.
This is a requirement under the CAN-SPAM Act, and it also permits recipients to unsubscribe from a brand’s emails rather than marking them as spam.
5. Use A Known Sender Name And Address.
The recipient will remember any previous interaction if you use a common email address and name. So, they won’t get suspicious. Don’t always send emails because it can be disturbing to the recipient. You can send marketing emails either once a month or once a week.
6. Mind The Email Layout.
Avoid the use of uppercase letters. Avoid exclamation marks and too many attachments and media. Also, avoid selling errors as all this and more can tell a whole lot about someone when creating a bulk email.
7. Examine Your Blacklist Status And Reputation Often.
One very helpful tool for checking if a domain has been blacklisted is the MXToolbox.
All you need to do is enter the domain address that you need to test. Then, click on “blacklist check”. If the domain is not on the list, there will be a green checkmark beside it.
8. Use Double Opt-in.
To ascertAin that a customer has signed up for your brand’s email, make sure you send subscription authorization emails to new customers. This will help reduce the rate of unsubscribers and confirm the addresses are correct. It also eradicates spam complaints.
9. Clean Your Mailing List Frequently.
To protect your server and brand reputation, you need to do a regular clean up of your mailing list. Make sure to check regularly and remove customers who haven’t opened your emails in a long time.
Best Practices Of Bulk Email
● Enforce confirmed opt-in for all addresses.
● Make sure the mailing list is engaged.
● Only authorize reputable companies to use your business.
● Provide simple access to business contact data .
● Regulate unopened emails.
● Make sure to customize the email content to suit the interest and preferences of the recipient.
Generally, bulk email comprises advertising or marketing messages that are mailed in large amounts all at once.
Today, marketers choose to send vital messages through bulk email services with the least effort.
Bull emails are not like junk emails because they are sent with the full permission of the recipient. They are legal marketing campaigns. But if it is not properly managed, it could be seen as spam by subscribers and could damage the sender’s reputation. It is important to adhere to the CAN-SPAM act to avoid penalties and loss as theis law carries penalties of up to $16,000 per message and could cause a huge loss in your business if you are penalized.