Bulk email software
A bulk email software can be defined as the software which enables marketers to send out bulk emails and e-marketing campaigns. A bulk email software is usually independent and does not require any additional software to run. It is able to carry out its duties effectively by itself and It is usually preferred to web based bulk email services.
● Great Return On Investment(ROI) when done right.
● Emails can be sent to various mailing lists.
● Irrelevance of messages to some recipients.
● Being marked as spam by recipients who forget you or your brand.
Importance of bulk email software's
It will be time consuming for a marketer to create and send out emails differently to thousands of customers as each email will be created based on the customers’ preference. But with a bulk email software the marketer is able to:
Reach various recipients at once.
● Create emails faster.
● Increase traffic on the marketers’ website.
● Reduce bulk email costs.
Why bulk email software's will no longer be in demand
It is no longer news that bulk email software’s have been in existence for a very long time and most marketers are already used to it and even enjoy the services they offer. However, It has been replaced by the bulk email web services.
Most email marketers now choose bulk email web based services over bulk email software’s because to them the bulk email software’s have a holistic form of internet marketing. But, with a very reputable web based bulk email service, the email marketer has access to the following services:
● Rationalization of email campaigns.
● Monitoring campaign statistics.
● Improvement of brand reputation and awareness.
● Automation of repetitive marketing tasks.
● Delivering bulk emails to various mailing lists.
● Attraction of quality leads.
● Lower cost of upgrade.
A comparison between bulk email software's and web based bulk email services
It is easy for an email marketer or an online business owner to get confused when choosing between a bulk email software and a web based bulk email service. Email marketers who make use of bulk emails to improve brand awareness and promotion may decide to use an email marketing service to reduce cost and save time. This also makes room for the business to get more Return On Investment(ROI) with the help of its professional instruments. To help with your decision, here is a comparison of the two of them
The cost usually ranges from $30-$100 depending on the provider of the services. It requires updates regularly and these updates come at a particular cost which are non-negotiable. Most times, the price is based on the kind of mailing list. With this, it enables users to choose a package that is most suitable. Emails can also be sent for free if the mailing list is small.
A bulk email software does not have any reputation and does not give the sender any guarantee that the messages will be delivered or read. The sender’s reputation is very important in email marketing because it determines how the recipient sees the email sent and a bad ip reputation can lead to a decrease in brand reputation and a great loss of customers.A web based bulk email service can offer credibility to their customers as they manage their ip address and server reputation. With this, emails sent by a brand or an email marketer using a web based email service has a higher probability of being seen and read by the targeted customers/subscribers/prospects.
With the bulk email software’s, the users have to pay when upgrades are available but when there is an upgrade on the web based bulk email services, the customers do not have to pay or install a newer version of the software’s because the upgrades are done automatically from the server.
● Lead Segmentation
With the bulk email software’s, it is not possible for the marketers or brands to segment the mailing list. Meanwhile it is a common feature in web based bulk email services. With the latter it is possible to group the mailing list based on different criteria like occupation, age, gender, interests etc.
● Landing pages and subscription forms
With the bulk email software’s, the user needs an additional software to create landing pages and subscription forms as the bulk email software’s do not give the flexibility to make either of them. Subscription forms are a major part of a web based bulk email service and every web based bulk email service gives the user an option to create one. They also have templates which are ready to be used and also enables users to edit and customize their subscription forms. Some web based bulk email services enable the users to create their website’s landing pages.
● Cleaning up the mailing list
When using bulk email software, the user has to add or remove email addresses from the mailing list manually. Management of the mailing list is done by the user. But with a web based bulk email service, the mailing list is always updated and dormant email addresses and email addresses of unsubscribes are automatically removed from the mailing list.
● Email Design
With email software, email templates can only be edited with HTML and there are few templates to choose from. The need for HTML makes it difficult for a user without technical or coding knowledge to customize email templates based on their preferences. A web based email service does not require the user to have any coding knowledge as they offer various email templates which can be customized to suit the user’s preference. The user can also add audios, images, buttons and videos to their emails.
● Ease of use
Some email software’s do not allow the user to send bulk emails using an internal server. For this reason the user has to look for an external SMTP server and it is usually technical to set up. A web based bulk email service is very easy to setup and even a novice can easily create a bulk email campaign after signing up.
● Statistics and follow up
An email software does not give room for the analysis of an email campaign. To do this, the user has to install an additional program to monitor the performance and analytics of the campaign. With the web based bulk email services, analytics are done automatically and statistics are collected on how subscribers respond to a campaign. With a reputable web based email service, a brand can check the delivery rate, number of opened, unopened and read emails also click through rates and emails which were marked as spam.
● Technical Support
With a bulk email software, the system administrator must be contacted if any issue arises and this will make the user wait for long before help is given.But a web based bulk email service offers a 24 hour customer support and various channels through which communication can take place such as emails and live chats. With this, issues can be resolved quickly and effectively and this is also very convenient for the user.
It is outrageous to believe that all bulk email campaigns end up in the spam folder. With a very reliable email service or software, bulk emails will get through the spam folder and will make their way to the primary inbox folder of the recipients. In order to avoid being marked as spam, it is important that brands use familiar names and email addresses when sending bulk emails to enable subscribers to remember them and not see their message as disturbing or irrelevant.