The Best Strategies for Off-Page SEO in 2019

Optimize your blog as shareable content

Even how magnificent your masterpieces are, if people can’t share it, everything would be useless. Yes, you need creative content. More than that, you need to share it with the whole world. In return, you will receive several natural backlinks.

Once you create engaging content – sooner or later – people will admire you and tell them about more people. If it’s fresh, valuable and updated, they will likely read it.

Use a social media engagement strategy

The top social media websites are Twitter, Facebook, LinkedIn, Pinterest, and Instagram. You can use these to bring your platforms to more extensive people engagement. What’s more, signing up or creating a page for your business is free, unless you run a social media advertisement.

As of February 2019, Twitter’s active users are around 321 million. Facebook has 2.41 billion daily active users, while Instagram has more than 100 million.

Why are these statistics essential for off-page SEO? It only shows the growing number of possible audience you’ll have in these social media websites. It is the primary reason why you need to use them for your business engagement.

Guest blogging

Do you know someone who is a top blogger influencer? If yes, why don’t you use it as opportunity to do guest blogging on that person’s website? More website owners are using the influence of this kind of person to earn the trust of audiences and readers.

Some use the affiliate program, where people earn a percentage of your sales after successful leads coming from their website using the link you’ve provided.

Submit your articles to high PR article submission directory

Before submitting your content to Article Submission Sites, make sure it is error-free and in high-quality. A low-quality content with too much keyword stuffing in it hurt your chance of being eligible for these websites. Make sure to create an engaging title and put it under the correct category.

Make your introduction straight to the point

You don’t need to write a lengthy introduction. If you review the high-ranking pages in Google, their openings are short and straight to the point and fillers-free. Never hesitate to break your content into short paragraphs. Most people love an easy-to-read articles. In this case, white space is your friend.

You can even write a paragraph with one sentence to make it more readable.

This type of content structures are mobile-friendly. It will not hurt the readers’ eyes.

Search topic from the Reddit website

This strategy might be new to you, but it actually works. The fun thing about this is the keywords you can find here aren’t available to SEO tools. So, how does this work? For example, when you search for the words guest post, you will find several posts in the categories.

Try to click the most popular topic among them, and read all the comments. Find the long-tail keywords related to your searches. In my case, I found guest blogging a few times. You can search keywords using this platform I’ve provided, and the results will surprise you.

Recycle an old post

There’s nothing wrong with recycling your old blog posts. You can update them, rewrite, edit, and republish. From the last blog you’ve written, you can write the same information for your new posts in an improved version.

Share your recycled post on social media and newsletter

Like we’ve said earlier, sharing your content is one of the best strategies in off-page SEO. Social media is the ideal place to find audiences, while the newsletter helps to turn subscribers into potential clients.

Your newsletter must be as engaging as you written content. An excellent newsletter content contains valuable information, something that your readers would hate to miss.

Register in the Question and Answer website

Quora is one of the sought after Q&A website. Look for the questions related to your content. After looking for the perfect posts for you, begin to answer it naturally. Don’t make it look like you are advertising something. Think of it as you are writing a blog post to your website.

You can try different methods of including links on your website. Hyperlink the words connected to your content’s topic, or you can put it directly, asking the readers to visit the link. It is up to and what you think would work best.

The good news about this is when you actively answers to these websites, your website having more engagement with people. There would be a higher chance of them visiting your page.

Submit content-related images to image submission sites

Instagram is one of the submission sites’ examples. Before you post your images, make sure to optimize it with keywords to get your pictures or posts searchable. Check if the title, tag, and description are correct.

Head to Video Submission Sites

As you can see, some blogger influencers don’t settle on a single platform. They use videos to engage and entice more viewers. Brian Dean is one of those people I know who write blog posts about SEO and create videos for his audience engagement.

Hire an animator or someone who knows how to create whiteboard animation for your business posts. As we all know, videos create a more enticing environment for your website. Make sure to include the right keywords, URL, title, and tags for search engine optimization.